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Are you seafood savvy? FishWatch can help you make informed decisions about the seafood you eat by providing you with the most accurate and timely information available on the sustainability of U.S. seafood fisheries. FishWatch is brought to you by NOAA's National Marine Fisheries Service, the U.S. authority on marine fisheries science, conservation and management.


About Us

CFSI is the voice of the Consumer Seafood Supply Industry.

The California Fisheries & Seafood Institute (CFSI) is the nation’s largest regional organization representing members of the consumer seafood supply industry. Since 1954, CFSI has aggressively served its members in government representation and the marketing and promotion of seafood.

CFSI’s member companies represent all facets of the consumer seafood supply industry. Our members are seafood brokers, exporters, importers, traders, producers, restaurants, wholesalers, distributors, cold storage facilities, transportation companies and other allied industries. While the majority of our members are based in California, CFSI has members from all over the United States and Canada.

CFSI endorses the efforts of FishWatch as the U.S. authority on the sustainability of fisheries.

Mission Statement

This Institute is an association of individuals and business firms engaged in, or allied to, the consumer seafood supply industry. It is formed for the following purposes:

1. To preserve, foster and promote the consumer seafood supply industry, and related activities and to advocate sound legislation for the improvement, preservation, and promotion of the industry; and

2. To market and promote the consumption of seafood and to provide, enhance and communicate a positive image of seafood products and the seafood industry to consumers; and

3. To protect the right of the public to demand free and continuous access to seafood of all types as a valuable source of food and useful commercial products; and

4. To advocate true conservation through utilization of the maximum sustainable yield of all marine resources; and

5. To encourage efforts to plant and maintain those species of marine life susceptible to scientific propagation.

CFSI Officers

Mel Wickliffe
Pier 45 Seafood, San Francisco

1st VP - Membership

Kevin Joyce
Joyce Company, Inc.,
Los Angeles

Vice President - Legislative
Sal Balestrieri
All Seas Wholesale,
San Francisco

Vice President - Promotion
Steve Foltz
Pacific Seafood, Sacramento

Chairman of the Board
Dave Rudie
Catalina Offshore Products, San Diego

CFSI Directors and Staff

Jennifer Barrett
Lee Fish Company, Inglewood

Jim Caito
Caito Fisheries, Fort Bragg

Joe Cincotta
Pacific Seafood, San Francisco

David DiCarlo
DiCarlo Seafood, Wilmington

Don Disraeli
Kanaloa Seafood, Santa Barbara

Chris Harmening
Seabreeze Seafoods International, Diamond Bar

Tom Tobin
T.M. Tobin Company, Foster City

Ad Hoc Board Member
Pamela Tom
Ret., Food Science & Technology Department, UC Davis

Executive Director
Robert E. Ross


Involvement in CFSI through membership, committee participation and special events provides our members with a multitude of opportunities to contribute their ideas to the scope of our association’s missions and goals, to meet and foster business relationships with others in the seafood industry, and to collectively address the issues and the concerns common to all our businesses. Have a problem? CFSI can help. Don’t have a problem? Good – that’s our ultimate goal and why being a member is the thing to do!

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© California Fisheries & Seafood Institute | 1015 K Street #200, Sacramento, CA 95814 | (916) 441-5560 |

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