It should come as no surprise to find that cost and taste are the two biggest factors influencing shoppers when purchasing fish, according to a report published recently in New Zealand. Sustainability is the third most important influence on purchasing decisions, followed by origin and capture method.
However, two thirds of people who eat fish at least twice a month don’t bother to read the label so any message as to where the fish has come from or how it has been caught is ignored anyway.
Of the one in three who regularly read the label, nearly all (91 percent) said they found the information confusing and that it didn’t always allay their fears about sustainability, or about origin and environmental impact…