How consumers purchase food is no longer just about clipping coupons and meal planning – consumers today are more aware of how food purchases and decisions affect their own health and wellness, as well as the health and wellness of society as a whole. As information is easier to gather – and share, via social media – than ever before, food retailers and manufacturers are being pushed to the realm of transparency, requiring companies to evolve along with customers and their “Evolving value drivers,” as Deloitte identifies them in a new report…
