The popularity of frozen seafood meals is rising, buoyed by a surge of interest from millennials looking for innovative flavors in easy-to-cook or pre-made meals.
U.S. grocery chains are also targeting busy moms who want to feed their kids fast, healthy meals and Baby Boomers trying to eat healthier with a variety of new, innovative seafood meals launched this year by retailers both large and small.
For example, Absolutely Lobster, marketed by Rastelli Foods Group in Swedesboro, New Jersey, introduced the first frozen lobster tail to be made widely available in the nation’s supermarkets earlier this year. The lobster tail, which is ready to eat after microwaving for around three minutes, premiered at Seafood Expo North America in March and is the brainchild of Alison Barshak, a former restaurant owner who now develops products for a large seafood company.
“She figured out how to make lobster tail convenient and tasty, and help people get over their fear of cooking lobster tail at home,” said Mike Carr, director of marketing for Rastelli Foods Group…