Courtesy of Grocery Manufacturers Association:
As consumers have grown increasingly comfortable with — and reliant upon — their mobile and other ancillary technology devices, they’ve simultaneously become empowered in making better and more informed purchase decisions driving health and well-being. For manufacturers and retailers that hesitate or are unsure of how to support these shopper needs, the result could range from lost sales to lost reputations.
Join industry experts from Albertsons, The Coca-Cola Co., Grocery Manufacturers Association and 1WorldSync for a compelling presentation on the Why, What, How of product transparency and its signature industry driven initiative, SmartLabel™.