Seven months after it announced its purchase of the Seattle Fish Company of New Mexico, Santa Monica Seafood is moving to integrate the firm into its regular operations.
The Seattle Fish Company of New Mexico name brand is being phased out as of 1 December, Santa Monica Seafood President and CEO Roger O’Brien said.
“We want to take advantage of Santa Monica Seafood’s stronger brand name as well as to minimize confusion with other similarly sounding seafood distributors,” O’Brien said. “Other than the name change, it’s business as usual.”…