Walmart stores that ran a targeted sustainable seafood campaign have seen a significant lift in fresh seafood sales, an executive with the leading global retailer said.
Starting this spring, Walmart launched a massive store signage campaign for both fresh and frozen seafood “to communicate more clearly to customers the quality, value, and sustainability of the seafood they buy at Walmart,” Jacqui Lyons, divisional merchandise manager for seafood and seasonal meat for Walmart U.S. said in a press release from FMI – The Food Industry Association.
Stores running the campaign and investing in sustainable seafood space and assortment changes have realized around a 25 percent improvement in fresh seafood sales compared to the rest of Walmart’s U.S. stores, according to Lyons…