Pacific Seafood has won a multi-year partnership with the Pac-12 Conference, and it will now serve as the official meat and seafood provider of the conference.
Pac-12 is comprised of 12 leading United States universities on the West Coast.
Starting with the 2020 season, Pacific Seafood is an official partner of the 2020 Pac-12 Football Championship Game, presented by 76, as well as the 2021 Pac-12 Men’s Basketball Tournament, presented by New York Life.
In addition to the marketing/publicity benefits Pacific obtains, the new partnership gives the supplier “the opportunity to be part of every bid process for all of their food buying [for each university],” Bill Hueffner, vice president of marketing and development for Pacific Seafood, told SeafoodSource…