Before shelter-in-place orders swept much of North America in early 2020, Silicon Valley, California, U.S.A.-based strategy, insights, and product development firm Mattson was investigating an up-and-coming segment seemingly tailor-made for the mobile, modern consumer: grab-and-go.
The firm surveyed U.S. consumers online as 2019 came to a close and 2020 began, asking them about their habits as they related to the trend – defined by Mattson as “fresh food and ready-to-drink beverages” optimized for “guests to grab, settle, and go, with packaging that’s designed for transport and/or to enable consumption in-transit.”…