A “changing of the guard” is coming where younger consumers begin to change the grocery landscape, according to IRI Senior Vice President for Protein Practice Chris Dubois.
Speaking during the opening plenary of the National Fisheries Institute’s Global Seafood Market Conference – running from 15 to 19 January in Palm Springs, California, U.S.A. – Dubois predicted the grocery store landscape is going to shift dramatically as younger consumers get older and become the dominant buying bloc in the U.S.
“If you look at 2030, we’re going to have a very big point where half of the population is made up of millennials, Gen Z, and then there’s Gen Alpha behind it,” Dubois said. “Millennials and others will be further along in their career. So not only is it half the population, it really matters from the spending side.”…