Chefs around the world are adding caviar to their menus in anticipation of higher sales, bolstered by Gen Z consumers who have popularized the delicacy on social media by taking “bumps” of the sturgeon roe for millions of viewers.
This latest social media trend entails taking a dollop of caviar, placing it on the back of one’s hand, and eating it. The trend has continued to spread widely via TikTok, with the hashtag #CaviarBumps currently racking up around 15 million views on the app.
Thanks in large part to younger consumers becoming interested in the product, caviar sales have increased by 76 percent globally since 2020, according to the Daily Mail…