Red Lobster has appointed Bob Baker as its new chief financial officer (CFO) to help guide the company through its ongoing financial recovery after filing for bankruptcy. Baker, who has extensive experience in the restaurant industry, previously served as CFO at Checkers & Rally’s and Benihana, and also held leadership roles at Cafe Rio Mexican Grill and YUM! Brands.
This leadership change follows Red Lobster’s acquisition by Fortress Credit in July, which also appointed Damola Adamolekun as CEO of RL Investor Holdings. Alongside Baker, Nichole Robillard was named chief marketing officer (CMO), bringing over 20 years of experience to the role.
Red Lobster is focusing on infrastructure, technology investments, and menu streamlining as part of its recovery efforts, amid a broader trend of restaurant closures and financial struggles affecting other chains like TGI Fridays, Rubio’s Restaurants, and Denny’s.