A decade-long study by Loyola Marymount University (LMU), published in Food Control, found a 65% decrease in sushi mislabeling rates among Los Angeles restaurants involved in the Los Angeles Seafood Monitoring Project. Additionally, there was a 19% reduction in the average rate of mislabeled sushi samples citywide over the 10-year period. Lead author Demian Willette highlighted the importance of awareness and intervention in reducing seafood fraud. Jerry A. Greenberg, CEO of Sushi Nozawa Group, attributed this success to collaboration among restaurants, government, and researchers. The study’s authors agreed with Greenberg’s view.