New paper examines how brands can capitalize on more selective shoppers
Evolving consumer preferences, new government regulations and shrinking packaging real estate have all shaped a “product transparency” movement throughout the consumer packaged goods (CPG) industry. And this movement is being fueled by younger, tech-savvy shoppers who are less loyal to brands, and more drawn to unfiltered product information.
Read the white paper to learn about:
- Survey data on changing consumer expectations and buying preferences
- New regulations impacting packaging requirements
- The challenges of designing packaging to be both attractive and informative
- Industry initiatives like SmartLabel™ that promote product transparency
- Packaging technologies that enable digital product transparency