Webinar Series – Getting Smart About Packaging

Part 1
Drivers of Change: 5 Reasons Why Brands Must Embrace Connected Packaging
November 1, 2017 10-11am ET/7-8am PT

It’s undeniable that consumer behavior is rapidly changing. Surveys reveal that shoppers today expect choice, convenience, and easy access to information. What doesn’t get the attention it deserves is the important role product packaging plays in this evolving consumer landscape. In fact, advancements in technology should place the package at the very center of the shopping experience. Whether being scanned by a consumer’s smart phone, a point-of-sale scanner or a sophisticated machine vision system, connected packaging can improve checkout efficiency, modernize the supply chain and put product information at a consumer’s fingertips.

In this webinar, industry leaders will discuss five important trends that are driving more and more brands to look at connected packaging as the key centerpiece to a successful strategy.

Speakers:
Dan Buckman, VP, Customer Solutions, WestRock
Bob Taylor, Senior Systems Architect, HP
Laura DiSciullo, Senior VP of Marketing and Product Management, GS1 US
Heidi Dethloff, VP of Marketing, Digimarc

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Part 2
Getting Organized: How to Create the Connected Package  
November 8, 2017 1-2pm ET/10-11am PT

The GS1 US Mobile Scan offering includes the DWCode, which enhances the customer experience in an increasingly technology-centric marketplace. It improves checkout efficiency, modernizes the supply chain and puts product information at a consumer’s fingertips. Like any disruptive trend, the greatest barrier to adoption for brands is uncertainty about where and how to implement.

In this session, leading innovators from McCormick, Sun-Maid and Wegmans will share their experiences on getting started with GS1 US Mobile Scan and the DWCode. Our discussion will address organizational requirements, best practices for ensuring team alignment, key design considerations and content strategies for creating a memorable customer experience.

You’ll leave the webinar with the knowledge and confidence to take your packaging to the next level with DWCode.

Speakers:
Steve Schwartz, Manager of Store Operations, Wegmans
Michael Okoroafor, VP Global Sustainability and Packaging Innovation, McCormick
John Slinkard, VP Supply Chain Management, Sun-Maid
Rich Richardson, VP Standards Development, GS1 US

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Register for both webinars