Online grocery spending is expected to triple by 2023 to $74 billion, according to research from Acosta. Convenience is the key driver of online grocery sales, and demand is expected to push even higher as more digital natives reach adulthood and expect digital grocery services. Almost one-third (30%) of people already doing their grocery shopping online said they plan to increase it in the future, particularly consumers who only rarely take advantage of the opportunity now.
This growing focus on online ordering is prompting grocery retailers to begin offering or expand their capabilities for buying online with delivery or click-and-collect options. Making the most of online grocery will require retailers to change and improve some aspects of their marketing and merchandising, but those that succeed can boost their business by reaching more shoppers and increasing sales…